In 2014 Stella Matilda, was nearing the end of her first pregnancy when she noticed that whilst there were plenty of international parenting magazines available, there was virtually no local information available for mothers to be. So she set a goal for her self, to create a platform that could empower local mothers with useful information and listings of services available in the area.

In 2015 the magazine was launched to critical acclaim, our first issue was even inducted into the Sabah State Archives; finally mothers of Sabah had somewhere to turn to for advice. Parents Avenue Magazine, featured heart felt local stories, promoted Momprenuers, reviewed vital products & services and helped connect parents to a growing network of local support. Along the way, Parents Avenue has organised events to bring families together and even run public safety campaigns promoting safe usage of car seats.

Now after 4 years of fantastic physical issues, Parents Avenue is ready to evolve. In line with our commitment to the environment, we have decided to go digital, saving many valuable natural resources. The move also allows us to better serve the parents of Sabah as it lets us provide instantly updated information in the palms of their hands. Instead of waiting months for the latest issue, articles, video reviews and interactive content will be available whenever you visit our website.

We hope you like the changes and we promise to keep working hard to provide you with the most up to date local information we can. We believe parenting is a shared journey and we are always looking for new tips or ideas to make other parent’s lives better. So please do get in touch with us with your thoughts and opinions. You may email them to [email protected]

As Helen Hayes once said “Childhood Is A Short Season” and we are just at the beginning of it. Lets do this together.